Launching your ICO? Plan to showcase your project at SXSW? It’s time to get really creative and collaborative. Here are some in-depths of storytelling for startup. First thing you need to do is to:
1. Comprehend storytelling for startup
I know you weren’t choosing between screen grabbing a walkthrough from your laptop and filming blonde girls walking happily on the beach during the sunset in slow motion, because you are here to learn about the benefits of storytelling.
You want your startup to speak the truth. This is the one and only way to marry your audience with the idea and naturally convert them into users. If you are worried about the ecology of a modern lifestyle, you want to give people the chance to not like you. It is so easy to stop producing dreams which don’t get you anywhere and open someone’s eyes to face the reality: we are funny creatures that don’t make any sense.. Let us just have fun! Next thing you wanna do is to hire an ambitious noob and:
2. Chose tools and format to tell your story
Below is an advertisement I wrote for a social reporting startup called Clashot back in 2013. The application was developed by one of the largest and successfully running photo stocks – Depositphotos. There is a reason I chose to publish it now in 2017, when I finally realised what kind of story I have written to present the idea. I was that exact ambitious noob given a task beyond my regular office responsibilities as a project manager. I needed to write a story, and it came out of nowhere. From my imagination clashed with the given task to be precize.
For the animated spot we drew the characters by hand and then scanned them. The digital images were colored and animated in Adobe After Effects. We called it ‘mock-animation’. Originally the video used to be colorful, but eventually we decided to stick to black and white plus colorgrading leaving original colors here and there stylistically. Remember your freewill, the imagination is the only thing that you don’t want to censor. (Thanks papa Terry Gilliam). And now are you curious what the final clue is?
3. Address your story to The User
And make the user to decide, what story he or she is going to read as an outcome. Yes, I’m not talking about users, I’m talking about the one in a million. This is the user who immediately knows what is that task that you are aiming to solve.
Like with Clashot I wanted to present some rad characters living with the pace of evolution. Penguin trio, Polar Photographer, Yeti, Boyscout, Cat and Alien live out of sensations – they compete and show off. The moment Yeti decides to come out to the public by pranking a lonely boyscout in the woods we realize that the stakes are that high. Neither the random blogging of a Big City Cat, nor the social addiction of a touristic Alien could get them real treats. However the users (Penguins) who were lucky enough to have their smartphones beside and report an unprecedented event in history take it all. Not from The User’s perspective though. He or she is the ultimate one, who benefits from your story and your product.
Later the real size Yeti and Alien bashed the SXSW with The Clashot app in 2013. Check the videos and pictures below.
The original Clashot ad:
Videos and photos from SXSW ’13: